WILD COUNTRY COLOGNE
Role: Custom bottle and cap design. Art direction on secondary packaging design.
Challenge: Introduce regional Latin American fragrance brand to European market. Elevate from Value to mass quality and price point. New modernized concept and package design specific to EMEA market.
Insight: Fougere olfactive with leather and ambergris accords bring out the rugged, untamed spirit.
Solution: Clean, custom component shape inspired by modern liquor brand bottles. Wild Country brand DNA cues through lone star symbol and woodgrain texture in package design. Increased bottle glass weight and maximized size impression. Embossed Wild Country logo at foot of bottle.
