AVON COLLECTIONS: DELICIOUS SENSATIONS
Role: Art direction on ‘Avon Collections’ identity in collaboration with category lead. Packaging design for Delicious Sensations set.
Challenge: Design perfume set communicating the essence of delectable desserts and addictive gourmand ingredients to delight your senses. Ensure the collection is sophisticated and design doesn’t skew too young with consumers.
Insight: 'Avon Collections’ is a line of limited-edition perfumes that embrace diverse themes, stories and trends; creating anticipation, desire and curiosity to experiment with each new set.
Solution: Marbled patterns were used with chocolate, caramel and gold color cues to evoke the stirring of delectable ingredients and communicate the multi-sensorial experience one gets from a freshly-made dessert. On carton side panel, the font Goku was selected for it's strong legibility, elegant contrasts and curves.
