ELIXIRS OF LOVE LIMITED-EDITION TRIO
Role: Custom bottle and collar design, art direction in collaboration with category lead.
Challenge: Drive market interest and elevate quality positioning with limited-edition fragrance trio concepted from declarations of love.
Insight: Avon’s Today, Tomorrow, Always line of fragrances are centered around emotions and memorable stories of true love.
Solution: In collaboration with category lead, designs were inspired by finest quality wedding invitations - premium textured paper with deckled edge and engraved type, tied and finally sealed with a wax inspired stamp. Use of deep embossing and fine iriodin pigment inks.
Result: The collection was so well received, select markets requested to keep in long-term portfolio.
