REFINED ABSOLUTE
Role: Custom bottle and packaging design.
Challenge: Launch new pillar within mass segment to elevate perceived quality of Refined brand in Europe and Latin America. Design 50ml bottle with good size impression and classic, elegant, premium cues.
Solution: Designs were inspired from mens suit fabrics, gold detailed luxury watches and cufflinks. Fragrance juice was colored to evoke wood and gold oud of the olfactive. Subtle texture added on label and carton using emboss detail and pinstripes in satin with spot gloss varnish on mylar board to maximize premium feel at mass price level.
