RARE FLOWERS
Role: Custom bottle and packaging design.
Challenge: Launch new exotic, Rare Flowers pillar, differentiating from line’s existing precious jewel themed fragrances. Design custom bottle and packaging to bring premium feel to mass price point, staying within current cost of goods. Design to evolve from core pillar yet maintain brand’s identity.
Solution: Kept same bottle footprint and size impression as existing. Maintained existing facet shape at base, subtly transitioning to asymmetrical, layered floral inspired cuts. Reduced tooling costs by using pump collar and closure from existing Avon fragrance component library.
