FAR AWAY REBEL NEW PILLAR
Role: Custom bottle and package design under category lead. Art direction on new logo development.
Challenge: Drive market interest and modernize Far Away franchise by launching a new pillar targeting the millennial consumer. Needs to be strong and differentiated. Packaging needs to bring novelty.
Insight: Far Away Rebel lets you escape the ordinary and discover the extraordinary. Chase your dreams and do what sets your soul on fire.
Solution: Custom bottle was developed with a subtle nod to the existing franchise yin-yang shape. Custom logo was inspired by graffitti tags bringing a younger, rebellious feel to the franchise new pillar.
